1. Social responsibility
Social responsibility as a corporate citizen
2. Honest Profit Creation
Creation of legitimate profits through creativity and innovation
3. Practice transparent management
Efforts for Transparent Management
4. Political Neutral Management
Maintain a healthy and transparent relationship with the government
5. Strategies to foster experts
Efforts to Cultivate Professional Managers
6. Fair market competition
Fair competition between companies
7. Win-Win Cooperation with Large Enterprises
Build cooperative relationships between large and small businesses
8. Thorough customer respect
Promoting the rights of consumers and customers
9. Respect for Individuals
Improved profits of corporate members
10. Sustainable Environmentally Friendly Management
Orientated Environment-friendly Management
11. Community Service
Contribute to the development of the community
12. Global Local Management
Respect for laws, culture and trade practices of foreign countries
13. Leading Trust Management
Company trusted by people and customers